Black Opium: The Night is Ours

Agency: Wunderman Thompson France


On March 6th, YSL Beauty will reveal the second chapter of its web3 campaign ‘Black Opium: The Night is Ours’ by Wunderman Thompson France with the launch of ‘YSL Beauty Night Masters’ digital collectibles. Designed by three inspiring female artists, this ultra-exclusive collection unveils three original designs, each minted in 100 copies. All proceeds from the sale will be donated to NGO partners of the brand’s Abuse Is Not Love program.


YSL Beauty is back with another collaboration with female artists – after their first web3 initiative in 2022 with DJs Agathe Mougin and Kittens. This time, the brand, which has always advocated for female empowerment, has invited three visual artists with a unique, experimental spirit to give their own interpretation of the Black Opium night. Respected web3 creators Ivona Tau, Laura Sills and Natalie Amrossi have been assigned with infusing their creative spin into the world of fragrance.

Amplifying the night through the lens of Artificial Intelligence with Ivona Tau
Dr. Ivona Tau is a generative A.I. artist and researcher who works with artificial intelligence as a medium in experimental photography and motion painting. "By processing my own experiences with machine learning, I hope to create universal memories no longer tied to a moment in time and space. I use code and AI to look at the world differently and spot patterns hiding in data."

Magnifying urban dusk with Laura Sills
Laura Sills is a bold cityscape and street photographer based in New York who features an intense and elevated palette of hues to add a touch of surrealism to her work. “Taking photos reminds me that even in repetition there will always be variance. No matter how many times I revisit a spot, I can never take the same photograph twice. Both this city and my perspective and interpretation of it will continually be evolving.”

Revealing the city from the sky with Natalie Amrossi
Natalie Amrossi is an aerial photographer who specializes in capturing gravity-defying shots from above to evoke sensory experiences. “The beauty of the night is undeniable, especially from the sky. I wanted to get a visual from an open-door helicopter so viewers can feel a sensory overload and be a part of this unforgettable and thrilling experience.”

This professional campaign titled 'Black Opium: The Night is Ours' was published in France in March, 2023. It was created for the brand: YVES SAINT LAURENT BEAUTY, by ad agency: Wunderman Thompson France. This Print medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.