A subscription service for real-life fun

Agency: DDB Group Melbourne


Mango and DDB Melbourne have teamed up with Funlab - the brand behind the likes of Strike Bowling and Holey Moley - to encourage Aussies to unsubscribe from mindless streaming platforms and instead subscribe to Fun Pass, a subscription service for real-life fun.

According to Funlab’s research, 35% of Aussies have three or more streaming subscriptions, and nearly half (44%) spend $30 or more each month paying for them, adding up to $6 billion a year across the country.

At the core of the campaign is a social promotion that rewards people who unsubscribe from the gluttony of streaming services with the chance to win a free Funlab Fun Pass: A new subscription concept that gives access to 24 activities a month across Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, and B. Lucky & Sons.

This professional campaign titled 'A subscription service for real-life fun' was published in Australia in March, 2023. It was created for the brand: Funlab, by ad agency: DDB Group Melbourne. This Film and Integrated media campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted over 1 year ago.


Client: Funlab
PR: Mango Communications (part of DDB Group Melbourne)
Agency: DDB Group Melbourne
Production: Eric, Tom & Bruce
Sound: Bang Bang Studios

Brittney Rigby (she/her)
Head of Communications
DDB Group Australia



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