Dr. Martens

Nu Souls


How does an icon become an icon? This is the story of the Nu Souls, those who are preparing to become icons, but still do so much far from the spotlight.

C41 created and produced a new editorial campaign for Dr. Martens, launched through a video teaser that recounts and reconstructs the steps every artist takes to get to the big stages. From the uncertainty of the zero point to feeling that everything is finally possible.

This professional campaign titled 'Nu Souls' was published in Italy in March, 2023. It was created for the brand: Dr. Martens, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 12 months ago by Niccolo.


Produced by⁣
Client: Dr.Martens @drmartensofficial
Ilaria Bonfiglioli @ilarianut, Elisa Ramella @magiceli, Matteo Di Donato @mprospettiva
Creative Direction by C41 Magazine @c41magazine

Creative Directors: LEONE @leonedirector⁣, Luca A. Caizzi @luca.caizzi
Creative & Editor: Robin Sara Stauder @stdrns
Creatives: Simona Gentile @__simonagentile, Sofia Michaud @marmellotta

Director: Filippo Raineri @raineri_filippo
DoP: Giorgio Melgrati
Camera Op: Luca del Torre @luca_deltorre
2nd Unit Camera: Sofia Michaud @marmellotta

Photographer: LEONE @leonedirector⁣
Digital Assistant: Simona Gentile @__simonagentile

Producer: Riccardo Calvi @richard_karamazov
Project Manager: Elena Rebecca Rivolta @elena.rebecca.rivolta
Junior Producer & Casting Director: Kevin Ferretti @de.terrente

Production Assistant: Riccardo Pagano @a_richard_p, Leonardo Ferro @donferro14

Writer: Claudio Biazzetti @claudiobiuz

Stylist: Yaya Zeng @yayazeng_, Paolo Vecchies @polycromist
Assistant Stylist: Yueqi Deng @ooo_dyq
MUA: Gaia Dellaquila @gaiadellaquilamua

Photo Editor: Simona Gentile @__simonagentile
Post Audio: Vincenzo Pizzi @vincenzopizzi
Color Correction: Cecilia Barbuti @ciccibuum

Main Talent: Ethan @ethanlaraa, Andrea Dissimile @andreadissimile, Julie Ant @julietteant, Evissimax @evissimax
Talent: Memento @m3ment0, Prev @preverywhere_, Arturo @artu10000000

Special Thanks: @ceraunavolta.unre, @labrutepoque, @funclab.collective, @funclab.records, @yumanity, Gipsoteca Milano

Valentino Rossi


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