Description
Stockholm's public transport's Halloween scare is a parking fine.
This Halloween, Stockholm’s public transport company SL encourages car commuting locals to avoid the horror of parking fines with a cheeky message: "Ride with us instead."The new work highlights one of the scariest moments for car owners in the city — approaching your parked car noticing something on the windowshield from far away.
And car owners have reasons to feel afraid. With household economy squeezed, parking fines can hurt. Bad. Last year alone, parking tickets in the Swedish capital amounted to 369 million SEK (approx. USD 33 million), according to reports by national broadcaster SVT.
This professional campaign titled 'Avoid the horror for 4€' was published in Sweden in October, 2025. It was created for the brand: SL (Stockholm Public Transport), by ad agency: Kid Collective. This OOH Outdoor and Print media campaign is related to the Transport and Travel and Tourism industries and contains 2 media assets. It was submitted 3 months ago by Art Director: Christian Jörgensen of Kid Collective.
Credits
Advertising Agency: Kid Collective, Stockholm, Sweden
Art Director: Christian Jörgensen
Art Director: Rojan Munthe
Copywriter: Ulf Paulsrud-Sirbäck
Photographer: Carl-Johan Ekberg
VFX Artist: Markus Rosén
