Head & Shoulders

Free the shoulders

Agency: Valtech Radon


Every day, 1 in 3 teens are bullied – and those with dandruff are twice as likely to be among them. To shift the overall conversation around dandruff, Head & Shoulders teamed up with the organization Anti Bullying Pro, with the objective to empower 1 million teenagers across Europe to stand against bullying in any form.

This professional campaign titled 'Free the shoulders' was published in Sweden in March, 2022. It was created for the brand: Head & Shoulders, by ad agency: Valtech Radon. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago.


Creative & Production Agency: Valtech Radon
DOP: Elias Bergkvist
Gaffer: Tobias Henriksson
Set designer: Gregg Shoulder
Stylist: Charlie Malmsten
Make up & hair: Yenifer Rojas Sanchez


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