Craft Sportswear

Thank You For Playing

Agency: Milk


Sitting down is too many people’s favorite sport. According to the WHO, one in four adults and 81% of adolescents do not do enough physical activity. Swedish sportswear brand Craft highlights the issue by thanking the millions of athletes united against inactivity, giving it their all week after week.

This professional campaign titled 'Thank You For Playing' was published in Sweden in February, 2022. It was created for the brand: Craft Sportswear, by ad agency: Milk. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 2 years ago by CFO: Marcus A of Milk.


Advertising Agency: Milk, Gothenburg, Sweden
Production Company: Fanny & Alexander
Director: Linus Nordström
Producer: Andreas Törnqvist
Director Of Photography: David Grehn
Line Producer: Fanny Cygnaeus
Editor: Martin Zaar
Sound: Martin Mighetto
Grade: Miles Lembke
1st Assistant Director: Sean Murray
1st Assistand Camera: Gergely Hajba
2nd Assistant Camera: Jonath Mathew
Stylist: Mari Miltvedt
Art Director: Andreas Bergendahl
Copywriter: Anders Holmström
International Marketing Manager - Craft: Niklas Moberg
Product & Marketing Director - Craft: Daniel Högling

Jaguar Land Rover


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.