Description
Huggies is bringing the horrors of baby blowouts to life this Halloween with a comedic twist through its new “Full-Blown Horror Stories” audio campaign. Created by DAVID, the campaign wraps the everyday nightmare of a blowout in tropes and homage to iconic horror movies, warning that such Halloween frights could be avoided with the help of Huggies.
To keep listeners on their toes, each spot is designed to lead listeners to believe that something truly terrifying is about to happen, only to reveal a more relatable and comedic scare for parents: the mess of a blowout. The misdirect is aided by a rich soundscape that brings the horror of this everyday scenario to its fullest. While the first spot, “Paranormal Stomach Activity,” takes inspiration from the found footage genre of horror, the other, “The Messiest Exorcism,” takes a more pulp-horror approach.
“If you have a kid, you know that there are few things as terrifying as when they have a blowout. But the goal of this campaign isn’t to scare people. We wanted to bring out the fun, absurdity, and unexpectedness of these situations, because with Huggies, there’s truly nothing to fear,” said Lauren Varvara, Executive Creative Director at DAVID.
The audio campaign was launched yesterday, and will run throughout Halloween, bringing these horror stories to the ears of millions of listeners across the country.
This professional campaign titled 'Full-Blown Horror Stories' was published in United States in October, 2025. It was created for the brand: Huggies, by ad agency: DAVID New York. This Audio medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Campaign: Huggies Halloween
CLIENT: Huggies
Global Chief Creative & Design: Luiz Sanches
US BCC President: Andrea Zahumensky
General Manager: Matt Barresi
Brand Director: Anjula Shokar
Sr. Brand Manager: Evan Scanzera
PR Manager: Tabitha Dosch
CREATIVE AGENCY: DAVID New York
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
North America Managing Director: Carolina Vieira
North America Chief Creative Officer: Daniel Lobatón
Chief Creative Officer: Edgard Gianesi
Executive Creative Director: Lauren Varvara
Associate Creative Director, Copywriter: Thomas Nitti
Associate Creative Director, Art Director: Seiji Wakabayashi
Global Strategy Officer: Paula Vampre
Executive Client Director: Shani Athureliya
Account Director: Irene León
Head of Production: Brenda Morrison Fell
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Global PR & Communications Director: Sandra Azedo
MEDIA AGENCY: KCO
