Craft Sportswear

Made With Sports DNA

Agency: Milk


Studies show that activity in the workplace has a positive effect on sick leave, employee wellbeing and overall productivity. To launch the Active Corporate Wear collection from Swedish sportswear brand Craft, we focus on the fact that the collection is made to inspire employees to be more physically active at work, no matter what their job descriptions are. A good thing, at least in most cases.

This professional campaign titled 'Made With Sports DNA' was published in Sweden in November, 2021. It was created for the brand: Craft Sportswear, by ad agency: Milk. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 2 years ago by CFO: Marcus A of Milk.


Advertising Agency: Milk, Gothenburg, Sweden
Art Director: Andreas Bergendahl
Copywriter: Anders Holmström
Project Manager: Marcus Aggfelt
Director: Linus Nordström
Executive Producer: Andreas Törnqvist
Producer: Fanny Cygnaeus
Production Manager: Amanda Sundberg
Director Of Photography: Elias Bergkvist
1st Assistant Camera: Johan Bjerke
Editor: Anton Nilsson
Sound: Darwood Music
Grade: Miles Lembke
Stylist: Merelin Kermas Mardo


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.