Today sees the launch of Say You, Say Tre by Swedish Telco, Tre which sees the brand’s in-house agency partnering with creative agency B-Reel to dream bigger and crazier.
In an industry where every mobile brand offers more or less the same without significant success - the four big Swedish players have an average of 1.3/5 on Trustpilot - Tre wants to be known as Sweden’s ‘Trevligt network’. And for those outside of the country, ’Trevligt’ in Swedish translates to ’Nice’.
“Nice” is not a word typically associated with the telco industry however Tre is looking to go its own, kinder, more gentle way. “Say You, Say Tre” is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice.
This professional campaign titled 'Say You, Say Tre' was published in Sweden in February, 2022. It was created for the brand: Tre, by ad agency: B-Reel. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.