Description
When the Unexpected Spooks You
Bajaj General Insurance Limited's Halloween Campaign
This Halloween, Bajaj General Insurance turned the season of scares into a reason to get security.
The digital creative flips the idea of fear on its head. They used a metaphor on ghosts and ghouls, to showcase real-life “horror” moments like losing your passport, getting hacked, or facing a sudden hospital bill. Because sometimes, the scariest things aren’t in haunted houses, they’re in everyday life.
Each slide uses playful, Halloween-inspired visual to remind people that the best way to handle life’s unexpected “tricks” is with an insurance “treat.” Whether it’s home, motor, travel, cyber, health, or pet insurance; there’s always a way to turn a fright into an opportunity to be secure.
By blending humour, relatability, and the brand’s core promise of #InsuranceKaAssurance, this campaign turns spooky scenarios into a reminder to stay assured.
This professional campaign titled 'Halloween Horrors' was published in India in October, 2025. It was created for the brand: Bajaj General Insurance, by ad agency: Isobar a Dentsu Creative Company. This Digital medium campaign is related to the Insurance industry and contains 8 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: Dentsu Creative Isobar
Concept & Content: Ananya Ananth
Account Management: Akansha Rawat, Minakshi Nimkar, Gautam Pathare & Raj More
Creative Designer: Niranjan Vast
Brand Team: Aditi Jain, Juhi Kothari & Girish Jaitly
