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MK2

ARTEFACT AI FILM FESTIVAL

Agency: Artefact 3000

Description

Artefact 3000 designed the visual identity and the entire communication strategy for France's first international AI short film festival: the Artefact AI Film Festival, launched in partnership with mk2 cinemas.

As the creative arm of the Artefact group, Artefact 3000 conceived a visual universe capturing the intersection between technological innovation driven by AI tools and cinematic storytelling. The advertising agency orchestrated the rollout across all communication channels to position the event as a premier laboratory for exploring new forms of artistic expression.

This professional campaign titled 'ARTEFACT AI FILM FESTIVAL' was published in France in January, 2025. It was created for the brand: MK2, by ad agency: Artefact 3000. This campaign is related to the Movies industry and contains 4 media assets. It was submitted 1 day ago.

Credits

Advertisers / Partners: Artefact Group, mk2 Cinemas
Creative Agency: Artefact 3000
Sector: Culture / Cinema / Artificial Intelligence / Events
Project Scope: Development of the visual identity, brand framework, and 360° communication strategy for the first international festival of AI-generated short films in France.
Deliverables: Brand universe, visual identity guidelines (brand book), signage/display materials, and digital and print communication assets.
Location: Paris, France

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