Description
Artefact 3000 created the new winter campaign for the brand Atlantic to launch the Alfea M heat pump. Addressing installers who brave the cold in the field, the advertising agency plays on a creative double meaning by offering them an actual "pair of heat pumps" (heated shoes) to ensure their comfort.
This commercial marks a key milestone in the agency's use of artificial intelligence technologies: the visual creative was 100% produced via generative AI, voiced by actor Pierre-Alain de Garrigues. The campaign illustrates Artefact 3000's expertise in hybridizing creative storytelling and AI production
This professional campaign titled 'Les Pompes à Chaleur' was published in France in January, 2026. It was created for the brand: Atlantic Group, by ad agency: Artefact 3000. This Content, Digital, and Film media campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 8 hours ago.
Credits
Advertiser: Atlantic
Creative Agency: Artefact 3000
Sector: Heating & Cooling Equipment / Building / B2B
Product Promoted: Alfea M heat pump
Format & Production: 100% AI-generated commercial film
Voice-over: Pierre-Alain de Garrigues (PADG)
Target Audience: Professional installers and the general public
Location: Paris, France
