Description
Artefact 3000 supported the luxury house Lancôme in the global launch of its new cosmetics ranges for lips, eyes, and complexion. The agency designed and produced 14 e-commerce visuals focused on still life and product texture rendering.
To meet the luxury market's demands for speed and efficiency, Artefact 3000 implemented a hybrid production methodology. This approach combined authentic photography of the product packshots with AI-generated sets and backgrounds. The campaign demonstrates Artefact 3000's expertise in applying generative AI to the visual standards of the high-end cosmetics sector.
This professional campaign titled 'Natures Mortes & Textures' was published in France in November, 2026. It was created for the brand: Lancome, by ad agency: Artefact 3000. This campaign is related to the Beauty industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Advertiser: Lancôme (L'Oréal Group)
Creative Agency: Artefact 3000
Sector: Luxury / Cosmetics / Beauty (Lips, Eyes, Complexion)
Project Scope: Production of 14 still-life and texture visuals for the launch of new cosmetic product lines
Technology & Production: Hybrid approach (traditional product photography combined with AI-generated backgrounds/environments)
Deliverables: Visual assets for e-commerce communication
Key Benefits: Production agility, cost control, and a high-end aesthetic tailored to the demands of the luxury sector
Location: Paris, France
