Description
34 minutes for mainstream sports. 0 minutes for athletes with intellectual disabilities. Two numbers, one reality — and one pact.
That’s how #TheInvisiblePact started. It’s a movement to give visibility to over 11,000 athletes from Special Olympics Chile who, despite their achievements, are still invisible in the media. Even getting them just 1, 2, or 3 minutes of coverage would be like winning Olympic gold for the country.
Alongside Chile’s Ministry of Sports, the Circle of Sports Journalists, TNT Sports, and the National Sports Institute, we’ve signed this historic pact to help close that gap. And we’re hoping more media outlets will join in — especially with Chile hosting the Special Olympics World Games in 2027.
Want to sign the pact? 👉🏽 http://pactoinvisibles.cl
Because every athlete deserves their moment.
This professional campaign titled 'The Invisible Pact' was published in Chile in July, 2025. It was created for the brand: Special Olympics Chile, by ad agency: LOCA Santiago. This Digital, Film, and Integrated media campaign is related to the Other, Public Interest, and Sports industries and contains 4 media assets. It was submitted 5 months ago.
Credits
Advertising Agency: LOCA Santiago, Chile
ECDs: Nicolás López, Sebastián Alvarado, Andrés Chateau
CD: Roberto Gallardo
Copywriters: Gabriel Lara, Pablo Cominetti
Art Directors: Rodrigo Venegas, José Santos, Simón Inostroza
Account Manager: Titi Katz
Photographer: uoeia.studio
Producer Company: CRUDO Films
PR: Faro Comunicaciones
