Description
The All-New MICRA 100% electric is back, and its digital-only campaign is as irresistible as it is playful.
Created by Nissan United for Europe, this campaign highlights the Micra’s audacious personality.
Each film, designed exclusively for digital, showcases a key USP while heroing the new irresistible MICRA while celebrating its unique character.
Produced by Passion and directed by Ditroit, the campaign delivers a striking visual within a monochrome universe, echoing its electric blue color.
All digital assets follow a unified artistic vision, delivering a consistent look and a distinctive visual signature for the All-New MICRA.
This professional campaign titled '100% Electric MICRA' was published in France and Multinational Europe in October, 2025. It was created for the brand: Nissan Europe, by ad agency: Nissan United. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Nissan AMIEO
Product: Nissan MICRA
Nissan: Coralie Musy, Remy LeGall, Dominique Li-Pat-Yuen, Romain Bezelga
Agency: Nissan United
Managing Director: Stéphane Boutier
ECDs: Phillipe Rachel, Carl Harborg
Creation : Jocelyn Berthat
Account Management: Judith Romero, Eduardo Crepaldi, Emmanuelle Zovighian
Planning: Tito Favino, Jeremy Masselis, Alice Gras
Media: Stephane Hue, Anouar Zaiane, Antonin Jorneau, Thomas Loiseau, Le-Chau-An Nguyen
Agency Postproduction Coordinator : Margot Mathelin
TV Producer: Damien Fournier-Perret
Sound Production House : Else
Sound Directors : Ambroise Cabry
Head of Sound : Olivier Lefebvre
Sound engineers : Alexandre Robieux, Matthieu Seignez, Benjamin Falsimagne
Music art directors : Ferdinand Huet, Thomas Jacquet
Business Affair : Victoria Milward
Sound Coordination : Mélissandre Mons, Nathalie Victor
Production Company : Passion Paris Producton
Managing Director : Caroline Audebert
Executive Producer : Julien De Lestrange
Line Producers : Antoine Daubert, Valentin Daout, Emile Chaillou
Director : DITROIT
CG Animation & VFX : DITROIT
