Description
Many hesitate to buy a used electric car due to concerns about battery health and reliability. Polestar’s campaign, Pre-owned Pit Stop, aims to change that perception.
Inspired by Formula 1 pit stops, the campaign showcases how every pre-owned Polestar is checked and certified by Polestar technicians, ensuring it’s more than ready for the next lap.
The campaign was rolled out across global markets on TV and social media, with additional short films created specifically for digital channels.
Developed by Polestar’s in-house creative team and produced by Stygn Studios.
This professional campaign titled 'Pre-owned Pit Stop' was published in Sweden, United Kingdom, and United States in March, 2025. It was created for the brand: Polestar, by ad agency: Polestar In-House. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 7 media assets. It was submitted about 2 months ago.
Credits
Agency (In-house): Polestar, Gothenburg, Sweden
Creative/Copywriter (Pit Crew Maestro): Fabian Starck
Creative/Art Directors: Albin Larsson, Maja Leis Ljungmark, Martin Victorin
Producer: Ulrika Hamrén
Director: Martin Victorin
Director of Photography: Ludvig Woll
Organic Social Lead: Frida Assarsjö
Organic Social Channel Specialist: Julia Frostensson
Content Production Lead: Kristian Parkkila
Production Company: Stygn Studios, Gothenburg, Sweden
Producer: Richard Tsalikis
First Assistant Director: Sofie Gällerspång
First AC: Anton Bergström
Grip: Peter Eile
Gaffer: Mikael Linell
Best Boy: Rasmus Nilsson
Post Producer: Josefine Nyberg (Edithouse)
Offline Editor: Ludvig Woll
Online Editor / Colourist: Johan Tunell
Retouch & Animation: Brickland
Sound Design: Ante Mellqvist
Music: Oliver Reid
Photographer: Olof Ringmar
Retouch (Stills): Karl Vestklev (Studio Mint)
Technician: Sixten Berglund
Visual identity: Stockholm Design Lab
Special Thanks to: Landvetter Jet Center
