Description
Nissan Europe and its agency Nissan United launch "Work Better. Live Better," a new campaign for their range of commercial vehicles. Aligned with the brand’s "Defy Ordinary" platform, it highlights entrepreneurs in their personal and family lives.
Niels Van der Burg, Director of Marketing Operations, emphasizes that Nissan’s versatile commercial vehicles (Townstar, Primastar, Interstar) provide flexibility and productivity, giving customers more time to spend with their loved ones. The campaign reflects Nissan’s belief that better work leads to a better life.
The campaign avoids clichés, featuring artisans like a mason building a life-sized sandcastle for his son and a carpenter crafting a giant wooden rocking horse for her daughter. Directed by Albert Uria, the films stay true to the artisans' expertise, avoiding 3D effects in favor of real craftsmanship.
This professional campaign titled 'Work Better. Live Better.' was published in Multinational Europe in October, 2024. It was created for the brand: Nissan Europe, by ad agency: TBWA\NissanUnited. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Client: Nissan Europe
Client : Niels Van Der Burg, Emmanuel Dudognon, An Le Thi Hoang
Product: LCV Range Campaign 2024
Agency : Nissan United
Account Management: Ewan Veitch, Stéphane Boutier, Eduardo Crepaldi, Emmanuelle Zovighian
ECDs: Philippe Rachel, Carl Harborg
Creation : Jocelyn Berthat, Pierre Donard
Planning: Tito Favino, Jeremy Masselis, Aurore Caillouet
Media: Stephane Hue, Anouar Zaiane, Antonin Journeau, Thomas Loiseau, Le-Chau-An Nguyen
Data : Kateryna Kolodnytska, Sweta Krishnasankar
Creative Producer : Guillaume Faurel
Agency PostProduction Manager : Mélanie Bernard
Production House: Garage Films
Director : Albert Uria
Executive Producer : Xavier Doncel
PostProduction House : TBWA\Else
Music Else Son : Ferdinand Huet, Thomas Jacquet, Ambroise Cabry, Marion Le Guluche
Photographer: Sébastien Staub
Art Buying: Carine Galluffo
