One means of transport can lead to another

Agency Network: 
Published/Aired: 
November 2021
APACAUVI: One means of transport can lead to another
APACAUVI Outdoor Ad - One means of transport can lead to another

Description

One means of transport can lead to another. Every year, thousands of users and pedestrians are victims of electric scooter accidents.

APACAUVI, an association that fights against the incivilities of 2-wheelers, has decided to strike a blow with the agency MullenLowe France to raise awareness among users of electric scooters about the risks they take and make others take.

Since a few days, wheelchairs on which were written: "One means of transport can lead to another" were placed on various parking areas for electric scooters in the big French cities to raise awareness of the dangers of electric scooters and to decrease the number of incivilities.

Outdoor advertisement created by MullenLowe France, France for APACAUVI, within the category: Public Interest, NGO.

Advertising Agency: MullenLowe France, Paris, France
Executive Creative Director: Antoine Colin
Executive Creative Director: Jordan Lemarchand
Art Director: Bastien Bourdier
Copywriter: Romain Duler
Account Manager: Philippe Adenot
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