Cerveza Patagonia

The Mountain Intervention

Agency: Beta Collective


The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH.
“The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life.
In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities.

This professional campaign titled 'The Mountain Intervention' was published in Brazil in November, 2021. It was created for the brand: Cerveza Patagonia, by ad agency: Beta Collective. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.


Advertising Agency: Beta Collective, Sao Paulo, Brazil
Creative Director: Bernardo Tavares
Art Director: Leandro Bechara
Copywriter: Bernardo Tavares
Direction: Irmãos Meirelles
Head Of Marketing: Daniel Silber
Marketing Manager: Eduardo Fernandes
Producer: Samantha De Freitas Vieira
Location Producer: Eduardo Bitar
Production Director: Marcelo Colaiacovo
Photography Director: Rod Cauhi
Drones: Alberto Kalin, Youssef Matulaitis, Felipe De Oliveira Moreno, Ricardo Cachone Zanzarini, Laurent Ceglia, Daniel Hafez, Beto Albertin, Luiz Ricardo De Oliveira Freitas
Sound Production: Estúdio Casa Da Árvore
Voice Over: Charles King
Soundtrack: Pedro Penna
Soundtrack: Pedro Turcão
Editor: Daniel Crepaldi
Mix And Sound Design: Pedro Penna
Mix And Sound Design: Pedro Turcão
Producer: Claudia Rodrigues
Content Photography Direction: Murilo Vargas De Vasconcelos Cançado
Highline Producer: Ana Paula Brucker
Content Photography: Gustavo Oliveira
Highline Athletes: Allison Ferreira De Oliveira, Andreza Pereira Monteiro, Gustavo Souza Féo De Oliveira, Joel Soares Da Silva, Jurandy Ferreira De Melo Junior, Matheus Stoco Vidal, Monique Paredes, Paloma Cristine Galvão Cardoso, Vinicius Cauhy

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