Moet & Chandon Celebrates Roger Federer’s 20 Years of Greatness with Sid Lee Paris
20 years of greatness.
20 grand slam titles.
Number one in ATP rankings for over 300 weeks. Roger Federer is a record breaker and a record maker.
This year Federer is celebrating his 20thyear as a professional player, a milestone Moet & Chandon decided to celebrate with a special-edition bottle. Created in partnership with agency Sid Lee Paris, the special packaging features a grand vintage bottled the year the tennis star entered the world of professional tennis, 1998. Gone is Moet & Chandon’s signature tie, replaced with the rubber grip of a tennis racket, inscribed with a timeline of the player’s numerous personal and professional exploits. An exceptional design for an exceptional player.
The design is so exclusive the luxury brand is only producing 20 magnum bottles and 20 GVC, one of each size for each year of Federer’s career. While the standard sized bottles will be offered as gifts at Federer’s choosing, the 20 magnum bottles will be sold at 19,998 euros apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 children around the world gain better access to sport and education.
In addition to the limited-edition bottle, the brand and Sid Lee Paris produced a 30-second film and key visuals offering a closer look at the innovative design of the exceptional bottle, a tribute to 20 years of greatness.
Film advertisement created by Sid Lee, France for Moët & Chandon, within the category: Alcoholic Drinks.
Brand Supervisor: Olivia De Longueil
Chairman / Executive Creative Director: Sylvain Thirache
Agency President: Johan Delpuech
Creative Director: Stephane Soussan
Account Director: Jean-Baptiste Destabeau
Art Director: Romain Lehur
Head of Production: Thomas Laget
Producers: Marine Redon, Julia Flusin
Manufacturers (leather): Atelier Toolbox
Production Company / Post-Production: Acne
Photographer: Olle Bengtsson
Music: Nicolas De Grandi, Jonathan Ouanounou, Ludovic Gontrand