Moët & Chandon

Must Be

Agency: Ogilvy


Moët & Chandon has unveiled a new campaign, created by Ogilvy Paris, celebrating the French champagne house’s 275-year-old heritage and pioneering vision which since 1743, have redefined the art of celebrating life’s most memorable moments. Through carefully chosen life-changing events, Moët’s latest campaign features its iconic champagne illuminating every second of people’s unforgettable moments in a magical way.
Launched to coincide with “Moët & Chandon Grand Day,” the highly-anticipated annual full-day of glittering celebrations around the world hosted by the champagne house known for its exceptional “savoir-fête” or celebration know-how, the film opens with a “Big Bang,” a metaphor for the explosive launch of Moët & Chandon’s new “Must Be” campaign and the onset of some intensely emotional moments about to unfold onscreen.

This professional campaign titled 'Must Be' was published in France in June, 2018. It was created for the brand: Moët & Chandon, by ad agency: Ogilvy. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Ogilvy, Paris, France
Creative Directors/ Conception / Art Direction: Thierry Chiumino, Clarisse Armandy
Conception: Beatrice Lassailly, Juana O Gorman, Jeremy Claud
Managing Director: Emmanuel Ferry
Account Director: Lola Florin
Strategic Partner: Pauline Desforges
Head of TV Production - TV Producer: Antoine Bagot
TV Producer: Tobiasz Bartold
Integrated Producer: Muriel Benitah
Director: Manu Cossu
DOP: Matias Boucard
Producer: Jean Duhamel
Production Company: Iconoclast
Line Producer: Nicolas Avram
Stylist: Georgia Pendlebury
Post-Production Image: Machine Molle & Mikros
Editor: Nicolas Larrouquere
Head of Sound / Music: Johanne Kenniche
Music / Sound Production Company: H&O
Sound Producers: Emmanuel Rambaldi, Carsten Kruger
Sound Engineers: Jean-Jacques Hubert, Alex Firla
Music Composer: Surkin


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