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Diapers With Something To Say

Agency Network: 
Published/Aired: 
June 2018

Description

As of now, thanks to Little Big Change, your babies will have nothing but their own crap in their diapers. As a new entrant to the market, the brand is revolutionizing the diaper sector by guaranteeing them 100% healthy, available by subscription and at a very healthy price.

The new brand collaborated with the agency Buzzman, to create this concept of “diapers that have things to say” and to imagine the 100% web launch campaign and guaranteed 0% chlorine, perfume, and toxic products.

It seems that in some diapers, there is chlorine, perfume, paraben … too many harmful and irritating products for your baby’s small bottoms . And that’s why Little Big Change only has two words to say to you with their very first, healthy and available by subscription diapers : no more compromise between efficiency and the health of your baby. All remain dry without any risk!

And who better than the babies themselves to carry the word?

That’s what Buzzman imagined, by proposing to put words on the diapers, then, through a punch film of 1’20, to allow the babies to denounce themselves the ingredients, to forcefully demand a real healthy alternative! Silkscreened diapers that parents can find delivered home thanks to the subscription system and create sentences through the day by changing their baby.

Guaranteed 100% Instagram friendly!

The brand, the film and the site has been launched on June in France, and has been supported by a broad social media plan. Big evils, great remedies!

Film advertisement created by Buzzman, France for Little Big Change, within the category: Health.

Advertising Agency: Buzzman, Paris, France
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Director / Artistic Director: Julien Doucet
Creative Director / Copywriter: Lilian Moine
Artistic Director Assistants: Margaux Hontang, Thibault Picot
Copywriter Assistant: Rayene Ait Tahar
Account Director: Isaure Goetz
Account Manager: Nathalie Duchatelet
Head of Strategic Planning: Clément Scherrer
Strategic Planning: Fanny Camus-Tournier
Head of Social Media: Julien Scaglione
Social Media Manager: Marie Le Scao
Head of Communication / PR: Amélie Juillet
PR / Communication Manager: Paul Renaudineau
PR / Communication Assistants: Suzanne Langlais, Victoire Fouquet-Lapar
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Production: Géraldine Bourguignat
Photographer: Jérémy Bouchet
Production: Caviar
Sound Production: Schmooze
Director: Thomas Ralph
Producer: Celine Roudaud
Post Production: Firm Studio
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kleenex's picture

I agree.

kleenex
Activity Score 58667
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