SOMOSGAY works to build a Paraguayan society that is solidary, plural, democratic, equitable and without exclusions, where lesbian, gay, bisexual and trans people live happily in full equality in their homes, schools and workplaces.
Given the discrimination and violence that generates a state of constant fear that immobilizes the LGTB population, we launched the "HATE IS DEAF" campaign to generate debate regarding the sad reality that exists in the country, seeking a society without exclusions.
This professional campaign titled 'Hatred is Deaf' was published in Paraguay in June, 2018. It was created for the brand: SOMOSGAY, by ad agency: Havas. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Kausa Havas, Paraguay
General Creative Director: Alberth Cabrera
Creative Directors: David Paredes, Alberth Cabrera, Diego Gómez, Horacio López
Art Director: David Paredes
Copywriters: Diego Gómez, Horacio López
Creative Manager: Ivanna Croskey
Photographer: Marco Bogarin
Additional Credits: Andrea Sánchez