THE RECON$TRUCTION

Published/Aired: 
April 2020

Description

The world renowned Swedish dance collective, Cullberg Ballet wants to be relevant to a younger audience, like they were back in the 60’s. Contemporary dance can feel pretentious and complex which can result in young people feeling unwelcome, we have to talk about things that young people can relate to right now. The A$AP Rocky assault in Stockholm last summer was a hot topic world wide, especially amongst young people. Everybody felt something about it, whether it was political or just another part of pop culture. Just like contemporary dance. So we combined the contemporary with dance and made Cullberg Ballet reconstruct the A$AP assault – to show that dance can comment on current events. Cullberg, dancing the contemporary since 1967.

Film advertisement created by Berghs School Of Communication, Sweden for Cullberg Ballet, within the category: Recreation, Leisure.

Advertising School: Berghs School Of Communication, Stockholm, Sweden
Art Director: Johanna Landberg
Art Director: Henric Lindsten
Copywriter: Saga Stemme
Copywriter: Emil Vasseur
Dop: William Wirhed
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