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The social distancing wreath

Agency Network: 
Published/Aired: 
July 2020

Description

The ongoing pandemic has without a doubt turned everything upside down and our ways of socializing have changed drastically. The number one Swedish holiday - midsummer - is no exception to this and celebrations all over Sweden have been cancelled. To help Swedes celebrate their favorite holiday, while still staying safe and socially distanced, Swedish Nordax Bank created Distanskransen - a two meter in diameter midsummer floral wreath* which makes sure that everyone remains safely distanced from one another, while dancing around the pole or while enjoying the traditional midsummer feast.

Experiential advertisement created by Wikberg&Frisk, Sweden for Nordax Bank, within the category: Finance.

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