Beach Mode

Agency: BCW


In Sweden, drowning is the most common fatal accident among children between the ages of one and six and is often the result of lacking parental supervision. Swedes spend an average of 3.5 hours using mobile phones every day, and scrolling on a mobile phone on the beach could end in tragedy. Drowning can be quick and is often silent. Insurance company Trygg-Hansa is now launching the Badläge (Beach Mode) initiative, aimed at reducing the number of near-drowning accidents and to prevent children from drowning. Through Badläge, Trygg-Hansa wants to encourage parents to keep an eye on their children on the beach by turning Badläge on, both mentally and in their mobile phone. When Trygg-Hansa’s new Badläge app is activated, the phone can only be used for emergency calls and it becomes easier to focus on the children. Badläge (Beach Mode) is available for Android devices on the Swedish market. Unlike flight mode, Badläge blocks apps when activated. It still allows Swedish emergency calls in case of an emergency. When Badläge is deactivated, the phone works normally and you can see missed calls, messages and notifications.

This professional campaign titled 'Beach Mode' was published in Sweden in June, 2020. It was created for the brand: Trygg-Hansa, by ad agency: BCW. This Digital medium campaign is related to the Finance and Public Interest industries and contains 3 media assets. It was submitted almost 4 years ago by Copywriter: Niklas Adamsson of BCW.


Advertising Agency: BCW, Stockholm, Sweden


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