With online shopping pivoting during the pandemic, and fintech companies and banks creating more smooth ways for consumers to shop easier online, the Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead.
Nordax Bank, a Swedish niche bank that offers loans for people who don’t have traditional employment status, is seeing the down side of the new possibilities with online shopping. With more and more credit companies offering the possibility to split payments on any kind of purchase, a lot of Swedes find themselves in a hard to get out of-debt. The Swedish Enforcement Authority, the government agency that handles debts, showed in a recent statement that the majority of people in Sweden under 30 years old with debt with the Enforcement Authority have gained the debt from online shopping with split payments. And that’s where Nordax's new plugin comes into play.
The tool is a Google Chrome plugin called Smoothie Shopping that pops up at check out, urging you to take a moment and instead make a smoothie, a little break to contemplate if you really want to press “buy”.
This professional campaign titled 'Smoothie shopping' was published in Sweden in June, 2021. It was created for the brand: Nordax Bank, by ad agency: Wikberg&Frisk. This Content medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago by Founding Partner : André Frisk of Wikberg&Frisk.
Advertising Agency: Wikberg&Frisk, Stockholm, Sweden
Production: Brand New Content
PR & Brand Creative - Nordax: Mårten Hedbom
Creative Director - Nordax: Felix Holfve
Creative Director - Nordax: Robin Sjöblom
CMO & Copywriter - Nordax: Hanna Belander
Social Media & Campaign Strategist - Nordax: Jonas Axblom
Marketing Coordinator - Nordax: Malin Thell
Content Manager - Nordax: Anna Berg
Director And Creative - Brand New Content: Henrik Wahlström
Producer - Brand New Content: Klas Lindberg
Creative - Freelance: Carl Platon
Creative - Freelance: Oscar Léman
PR-consultant - Wikberg&Frisk: Matilda Grebestam
Founding Partner - Wikberg&Frisk: Sara Wikberg
Founding Partner - Wikberg&Frisk: André Frisk