The soap ad

Agency Network: 
May 2020


In this difficult time, the pressure on healthcare is higher than ever before. Therefore, it is important that we all do what we can to reduce the risk of being infected, thereby reducing the pressure on healthcare. Good hand hygiene is important, because it reduces the risk of being infected by Corona. But despite that, studies show that 97% wash their hands incorrectly. We wanted to change that. So, we created an ad that shows step by step how to wash your hands properly, and the ad is also printed on soap paper so you can wash with it. Just add some water to it. So, wash your hands and stay safe!

Experiential advertisement created by Le Bureau, Sweden for Medpeople, within the categories: Health, Public Interest, NGO.

Advertising Agency: Le Bureau, Stockholm, Sweden
Creative Director: Josephine Wallin Ankarstrand
Art Director: Victor Lindkvist
Copywriter: Jakob Alledal
Copywriter: Hjalmar Delehag
Graphic Designer: Mimmi Ericsson
Illustrator: Agnes Wahlberg
Project Manager: John Wernvik
Production Manager: Elisabeth Philipson
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