Pathways to Education

Disconnected Education

Agency: Camp Jefferson


COVID-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education - since the pandemic, these barriers have been significantly amplified. To help combat these challenges, Pathways to Education - a national, charitable organization breaking the cycle of poverty through education, in collaboration with Camp Jefferson, has unveiled its national awareness campaign, “Disconnected Education.” Launched nationally on June 15, the work draws attention to the issues that students in low-income communities are facing - including financial insecurity, difficulty accessing online opportunities owing to a lack of technology, and challenging learning environments, all of which could permanently disconnect them from their education - and calls on Canadians to lend a hand.

This professional campaign titled 'Disconnected Education' was published in Canada in June, 2020. It was created for the brand: Pathways to Education, by ad agency: Camp Jefferson. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 3 years ago by external communications manager: Justin Furman of Vision7.


Advertising Agency: Camp Jefferson, Toronto, Ontario, Canada


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