And You, Are You a Georgette?

Agency Network: 
Published/Aired: 
May 2021

Description

Les Georgettes, a brand that’s part of the Altesse group, has been very successful since its creation in 2015. This success is due to an original concept: colourful and customizable cuffs. Each woman creates her own piece of jewellery which she can personalize with reversible leather bands.
Many French women, including First Lady Brigitte Macron, fell in love with this Made In France brand (500K followers). Those most attached to the brand have even created their own very active Facebook community, a place of sharing where this bracelet represents a rallying sign and allows thousands of women to form a benevolent bond between themselves with a rare intimacy.

It is on this basis that the brand chose Marystone as its partner for its first advertising campaign.
The ambition is to give a new impetus to the brand by celebrating Les Georgettes’s state of mind. A brand name that sounds like a collective of women. Women who have in common that they wear jewellery with character because they want to be seen and heard. Women who share a state of mind that can be summed up by a new version of the french republic motto : Liberty, Creativity, Sorority.

Digital advertisement created by Marystone, France for Les Georgettes, within the categories: Fashion, Personal Accessories.

Advertising Agency: Marystone, Paris, France
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