Canadian Women’s Foundation

The Mother Rising

Agency: Hard Work Club


Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada.

This professional campaign titled 'The Mother Rising' was published in Canada in May, 2021. It was created for the brand: Canadian Women’s Foundation, by ad agency: Hard Work Club. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Hard Work Club
Creative Directors/Creative Team: Meghan Kraemer, Christian Buer
Agency Producer: Sam Benson
Business Lead: Cameron Stark
Production Company: Fela
Managing Partners/Executive Producers: Director X, Taj Critchlow
Chief Operating Officer: Dean Rosen
Head of Production: Amir Karimi
Production Manager: Keisha Beattie
Director: Kimberley Veitch
Assistant Director: angelicamilash
Producer: Mikayla Fusollo
Director of Photography: Nina Djacic
First AC: Avigal Levona
Second AC: Alissa Dawn
Gaffer: Rory Sommerville-Bathmaker
Key Grip: Asmaa Er-Rouhi
Swing: Hala Sadovy
Makeup Artist: Temi Shobowale
Key Production Assistant: Ariel Hughes
Covid Coordinator: Pouria Midavoodi
Casting: Jesse Griffiths / Jesse Griffiths Casting
Editing House: School Editing
Executive Producer: Yumi Suyama
Editor: Lauren Horn
Colour/Online: Studio Feather
Executive Producer: Sara Windrim
Producer: Rebeca Ortiz
Colourist: Ana Escorse
Kinetic Typography Artist: Sonia Ruffolo
Audio House: SNDWRx
Executive Producer: Alison Lawee
Singer/Songwriter: NEFE
Music/Mix: Didier Tovel


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