Thirty Five

Agency Network: 
May 2019


The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut.

Digital advertisement created by VMLY&R, Brazil for Athosgls, within the category: Public Interest, NGO.

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gopana's picture

Great storytelling.

Activity Score 18
Copywriter at DDB
kleenex's picture

nicely shot.

Activity Score 57557
Web Designer/Developer
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