Every electric socket in the World becomes an exclusive gateway to the Volvo’s C40
Surprising but feels inevitable: to discover Volvo's all-electric model, the C40 Recharge, all it takes is to direct the camera of a cell phone towards any electric socket to access the world of electrification. The idea, created by Grey Brazil and Grey New York, reframes the meaning of the electric socket and allows the public to get to know the attributes of the new Volvo from an interactive and completely immersive VR experience. Once “inside the socket”, the public will be able to discover easter eggs, customize the car, schedule a test drive and even buy the C40 Recharge. And, at first, it’s the only way to get it
This professional campaign titled 'Every electric socket in the World' was published in Brazil in March, 2022. It was created for the brand: Volvo, by ad agency: Grey Brazil and Grey NY. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 8 months ago.
Creative Studio: Grey Brazil, Grey NY
President&CCO: Luciana Rodrigues
ECD: João Caetano Brasil
Head of Business: Rafael Morettini
Head of Strategy and Data: Mariana Pagano
Creative Director: Tomas Correa
Copywriter: Lucas Saicali
Art Director: Lucas Succi, George Moro
Planners: Mariana Pagano, Danilo Ueno.
Account Team: Mariana Zavanella, Carlos Barnabé.
Media Team: Camila Mercadante, Thiago Kanada.
Agency Senior Producer: Ricardo Magozo, Thais Possatti.
Agency Assistant Producer: Viviane Dias.
Production Company: Media Dub.
PR Company: Inside Out.
Events Company: Casulo