Banco Pichincha

The Cheering Cup

Agency: MullenLowe Group


Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called “El Rey de Copas” (Spanish for “The King of Trophies”).
Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team.
By using audio&data, we created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito’s stadium. We placed sensors that recorded the frequency and resounding intensity provoked by the chanting of the followers, which was captured by software that sent the data to a 3D printer in real time. The images produced by the waves originated the shape of this unique trophy that no other football club has.

This professional campaign titled 'The Cheering Cup' was published in Ecuador in May, 2019. It was created for the brand: Banco Pichincha, by ad agency: MullenLowe Group. This Experiential medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: MullenLowe Delta, Quito-Ecuador
Chief Creative Director: Carlos Oviedo
General Creative Director: Chacho Cabrera
Associate Creative Director: Marco Salvador, Sergio Alzate
Copywriter: Ingrid Ramos, Andrés Neidl
Art Director: Ricardo Lopez, Juan Suarez, Julio Correa, Luis Argoti, Fabian Vasquez
Designer: Betty Pacheco
Creative Content: Bernardo Santelices
Account Director: Juan Borrego
Account Executive: Susana Loor
Production: Mauricio Alarcón, Diego Valencia
PR: Veronica Vásconez
Collaborators: Kino, Zoi, Torno, Matte, Magic Sound


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