Behind every paper there is a story

Agency: Maya


SD Inovações Gráficas, one of the largest notebook brands in Brazil, launches its new positioning in a national campaign, created by the agency Maya.
The interaction between generations is the main axis of the film, which is being broadcast on TV and also on the internet. As connected as the current generation of kids is, the best sources of inspiration can still be written in an old notebook.

This professional campaign titled 'Behind every paper there is a story' was published in Brazil in March, 2022. It was created for the brand: SD, by ad agency: Maya. This Integrated medium campaign is related to the Industrial, Agriculture and Other industries and contains 1 media asset. It was submitted about 2 years ago by Johnny of Maya Comunicação .


Advertising Agency: Maya Comunicação, São José do Rio Preto, Brazil
Editors: Rafaela Lopes, Lucas Maciel and Marina Akemi
Art Direction: Faustino Carmona, Johnny Vizacri
Contact: Guilherme Massuaia
Media: Jennifer Santana
Project coordinator: Ana Carolina Datore
Customer Service Manager: Natalia Coquemala
Director: Leonardo Fratantonio
Client Approval: Iandara Rodrigues
Producer: Digital Producer
Executive Producer: Wilker Cação
Stage Direction: Diego Biazzo
Director of Photography: Leandro Marcondelli
Producer: Raquel Maeda
Production Assistant: Camila Silva, Cris Souza
Assistant Director: Victor Machado
Camera Assistant: Eluan Gabriel
Lighting Assistant: Marcelo Mello, Itamar Padovani
Electric: Gustavo Palmieri
Editing: Yuri C.
Colorization: Ricardo H.
Audio: Leonardo Fontoura
Casting Agencies: On Air, 3 Moons, Sophie's Closet
Cast: Adib Tabach, Dinah Brasil, Nayad Hanna, Miguel M. de Oliveira


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