Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the last few decades that they have become commonplace and today go unnoticed by most people.
There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages.
Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again.
This professional campaign titled 'Traffic Quotes' was published in Brazil in March, 2022. It was created for the brand: Detran Sao Paulo Traffic Department, by ad agency: Artplan. This Print medium campaign is related to the Alcoholic Drinks, Automotive, Education, and Public Interest, NGO industries and contains 3 media assets. It was submitted 9 months ago by Creative Director: André Batista of Artplan.
Advertising Agency: Artplan , Sao Paulo, Brazil
Ecd: Alessandro Bernardo
Content Director: Eder Redder
Creative Diretors: André Batista, Carla Cancellara
Art DIrectors: Thiago Mussa, André Ignatiuk
Copywriters: Chico Lucas, Zeca Pinto
Illustrator: Marcelo Martins
Illustration Agency: Norte Produtora De Arte
Typography: Rebeca Cyrineu
Clients Approval: Ernesto Mascellani Neto, Carlos Alencar, Rebecca Araújo Hubner