While some animals have the ability to see what's right behind them, humans are just not build to look backwards. With the built-in Rear View Camera, VW makes looking backwards as easy as it is for some animals.
This student campaign titled 'Rear View Animals - Chameleon, Snail, Owl' was published in Germany in May, 2019. It was created for the brand: Volkswagen, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Florian Lanzinger, Matteo Angione
Photographer: Florian Lanzinger, Matteo Angione
Additional Credits: Florian Weitzel