Heed the Call

Little known fact: Every NHL team has its own unique goal horn sound when their team scores. So when the Minnesota Wild engaged Preston Spire to call true fans to become season ticket members, we took this literal “Call of the Wild” outside the arena, and using their iconic lighthouse and unique goal horn sound connected with true Wild fans. Specifically to get current fans to Heed the Call and sign up for season ticket memberships. We designed a limited edition print, signed by the Wild captains and given to new season ticket members. In a digital age, these prints deliver a physical touchpoint for fans to demonstrate and share their commitment to the team.