ADVERTISING

Brico Dépôt

With BRICO DEPÔT, you no longer have to give up on your improvement projects

Agency: Australie

Description

Brico Dépôt is reaffirming its low-cost promise with a new TV and print campaign created by AUSTRALIE agency. More than ever, the leading low-cost brand in the French DIY market offers quality products in bulk quantities at low prices, so that everyone—homeowners and renters, occasional or experienced DIYers—can get their projects off the ground without delay.
In an economic climate marked by inflation, declining purchase volumes, and increasingly tight budgetary constraints, construction projects are often postponed or even suspended. Consumers are hunting for bargains and prioritizing their spending. DIY is no exception to this reality.
In response, Brico Dépôt is changing its message. Yesterday, the focus was on “accessing more” for your projects. Today, the challenge is more fundamental: enabling access to the possibility of carrying out your projects.
This ambition comes to life through a new campaign made up of four films and four print ads, which will be released throughout the year. Directed by English director Scott Lyon, the creative approach is resolutely dynamic: immersive action sequences, carefully crafted material effects, and ultra-dynamic camera effects. The energetic and spectacular staging is accompanied by a voiceover from a coach who conveys a simple yet powerful message: with Brico Dépôt, thanks to its low prices and constantly available stock, DIYers no longer give up—they get motivated right away, roll up their sleeves, and get started
The campaign is driven by a direct and engaging tagline: “Come on, get to work.”

This professional campaign titled 'With BRICO DEPÔT, you no longer have to give up on your improvement projects ' was published in France in March, 2026. It was created for the brand: Brico Dépôt, by ad agency: Australie. This Film and Print media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 hours ago.

Credits

Agency: AUSTRALIE
Creative Direction: Thomas Martin-Lalande, Sydney Monjauze
Creatives: Thomas Martin-Lalande, Sydney Monjauze
Sales: Vincent Leclabart, Anaïs Courbez, Chloé Oizillon, Mathilde Lacour, Jérémie Véjux
TV Production: Solène L’Helguen

Advertiser: Brico Dépôt
Marketing, Digital and Client Director: François Chardon
Strategic Marketing & Image Director: Andreea Balanescu
Strategic Marketing & Branding Group Manager: Alexandra Cerveau

Production: La Pac
Director: Scott Lyon
Producer: Esha Woottum
Production Director: Chrystelle Mallet
Sound Production: La Cuisine

Faccia Brutto

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.