Tourino Tyres

Wire X Tourino Tyres: Product USP and Feature Promotion

Agency: Wire- Digital Multimedia Marketing

Product Name: Cyclone

Product Name: Arrow . USP: Perfect for Urban Rides

Product Name: Roadgripper. USP: Best Grip

Product Name: Lion. USP: Best in Wet Conditions

Product Name: Arrow Y. USP: Perfect for both on and off road rides.

Product Name: Superride. USP: Best Mileage

Product Name: Crossroad. USP: Off and On Road Tyre

Product Name: Blade. USP: Super Durability.

Product Name: Cyclone. USP: Perfect for urban roads in any condition.


Tourino Tyres is one of the leading tyre manufacturers in Bangladesh. They reached out to us in order to create better awareness for their products, for creative representation of their USPs and to create a consistent branding for the brand.

We analyzed the TG and found a primary segment of mostly male age ranged between 22-34 with an affinity towards adventure, adrenaline rush, jovial lifestyle; so we created content which catered to their inner spirits and touched their psychographic affinities.

This professional campaign titled 'Wire X Tourino Tyres: Product USP and Feature Promotion' was published in Bangladesh in September, 2022. It was created for the brand: Tourino Tyres, by ad agency: Wire- Digital Multimedia Marketing. This Content, Design, and Digital media campaign is related to the Automotive, Other, and Travel and Tourism industries and contains 9 media assets. It was submitted over 1 year ago.


Platform: Facebook and Instagram
Brand: Tourino Tyres
Campaign Idea: Sabbir Islam
Campaign Lead: Sajid Hasan Mahmud
Visual Storyboard: Saad Ahmed
Creative Design: Mohaiminul Kabir Tonmoy
Deputy Managing Director:Shahroze Hussain
Head of IT: Iqbal Zia
Brand Manager: Solaiman Robin
Agency: Wire-Digital Multimedia Marketing
Date: 26th September, 2022


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