Nino Rossi and Apex

Girls, It's Time to Tackle Breast Cancer

Agency: Lie to Eye


In Bangladesh, 96 out of 100 women are unable to perform breast cancer self-checkup due to the lack of visual references in mass media because of social taboo and censorship. So, Nino Rossi – a women's footwear brand of Apex - wanted to address this issue by generating mass awareness regarding breast cancer and breast cancer self-check-up.
To tackle the women's censorship issues, we wanted to create a proper visual reference for breast cancer self-check by displaying the entire process on bodies of famous male influencers and spread it in digital space. We wanted to provide a digital space where the audience can engage in conversations with experts and survivors.
Additionally, we wanted to create a platform where women can perform breast cancer self-check on their own, connect to doctors, receive the latest news and get reminders to perform the check every month.

This professional campaign titled 'Girls, It's Time to Tackle Breast Cancer' was published in Bangladesh in October, 2021. It was created for the brand: Nino Rossi and Apex, by ad agency: Lie to Eye. This Film medium campaign is related to the Fashion and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency: Lie to Eye, Dhaka, Bangladesh
Film Production: House Of Chaos
Director: Rezaur Rahman
Head of Creative Strategy: Mashfique Khalid
Head of Art: Pulak Das
Group Account Manager & Head of Films: Arafat Mohammad
Account Manager: Sakib Ahsan
Jr. Client Service Executive: Aisha Anamika Khan
Group Strategy & Media Manager: M.h. Sawon
Senior Strategy Associate: Esrat Sultana Esha
Associate Strategy Executive: Mohammad Shahabuddin Shohag
Creative Supervisor: Kamrul Hasan Moon
Junior Copywriter: Musabbir Hossain
Art Director: Nagib Mahmud
Associate Art Director: Saiful Rajib
Senior Visualizer: S. M. Shadi
Senior Creative Associate: RIyadh IsLam


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