Bangladesh ranks in the top 10 countries with the highest levels of child marriage. 51% of young women were married before turning 18. For many daily wage earners, lockdowns further limited their incomes, forcing their migration back to rural Bangladesh. Many resort to marrying their girl child off as a way to rid the burden on limited earnings, thereby cutting out upbringing costs, and dowry associated with late marriage.
This professional campaign titled 'Child Marriage Prevention Loan' was published in Bangladesh in March, 2022. It was created for the brand: Amal Foundation and IPDC Finance, by ad agency: WPP. This Film medium campaign is related to the Finance and Public Interest industries and contains 1 media asset. It was submitted almost 2 years ago by Group Creative Director: Akrum Hossain of Grey Dhaka.
Advertising Agency: Grey AKQA, New York, United States of America