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Tourino Tyres

Tourino: Safe Rides Save Lives

Agency: Wire- Digital Multimedia Marketing

Things to keep in mind before buying a bike.

Knowledge regarding Bike Break-in Period.

Tyre pressure related information.

The right helmet for the right ride!

User Generated Content regarding safety.

Bike speed control awareness.

Bike Maintenance Tips

Highway Tips

Clutch and Breaking Related Tips for Bikers

Description

Throughout the past few months; Tourino Tyres, Bangladesh's leading tyre manufacturer and distributor launched a campaign aimed at Teaching safety to bikers and the do's and do not's of bike riding. Bike accidents are almost endemic in Bangladesh as research by Bangladesh University of Engineering and Technology (BUET) says, against every 10,000 motorcycles in the country, 28.4 persons are dying in accidents each year. Almost 40 percent of them are aged between 24 and 30 years.

The contents were targeted towards bike riders, male and female with an age range of 22-35 as primary and distributed on Facebook and Instagram. In total we made 53 content over the tenure of the campaign. The cumulative reach from these posts was 700k+ and received over 50K+ engagement in total over 10 months. The campaign is still ongoing which you can find in their page and their youtube channel.

This professional campaign titled 'Tourino: Safe Rides Save Lives' was published in Bangladesh in October, 2021. It was created for the brand: Tourino Tyres, by ad agency: Wire- Digital Multimedia Marketing. This Content, Digital, and Film media campaign is related to the Automotive and Industrial, Agriculture industries and contains 10 media assets. It was submitted 4 months ago.

Credits

Brand: Tourino Tyres by Apex Hussain Group
Platform: Facebook| Instagram| Youtube
Campaign Idea: Sabbir Islam
Campaign Lead: Sajid Hasan Mahmud
Visual Storyboard: Saad Ahmed
Motion Design: Sheikh Jaber
Deputy Managing Director:Shahroze Hussain
Head of IT: Iqbal Zia
Brand Manager: Solaiman Robin
Agency: Wire-Digital Multimedia Marketing
Date: 26th September, 2022

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