Description
The number of visually impaired people in Bangladesh exceeds 6 million, and yet sustainable infrastructure that would assist them is not present. On International Mother’s Language Day, a new product range was launched – tiles with brail messages suitable for home and workplace usage which can be customised as per customer need. The communication intended for friends and family of the visually impaired called out to place order for the tiles with the message ‘We are constantly striving to ensure that language is not an obstacle for anyone’.
This professional campaign titled 'Let the walls be language friendly' was published in Bangladesh in February, 2022. It was created for the brand: Akij Ceramics, by ad agency: CarrotComm Limited. This Integrated medium campaign is related to the House, Garden and Other industries and contains 2 media assets. It was submitted about 3 years ago by Brand Communications Director: Tasneem Zaria of CarrotComm Limited.
Credits
Advertising Agency: CarrotComm Limited, Dhaka, Bangladesh
Chief Operating Officer: Rakibul Hassan Joheb
Executive Creative Director: Saiful Azam Chowdhury Mukul
Brand Communications Director: Tasneem Zaria
Head Of Strategic Planning: Nawazul Kabir
Creative Director: Shaquie Ahmed
Senior Executive, Brand Communications: Redwan Islam Orittro
Executive, Brand Communications: Mahi Nur Saif
Art Director: Ahasan Habib Herok
Creative Manager: Snehashish Chakrabarty
Senior Copywriter: Abir Das
Designer: Shafayet Hossain Tamal
