Apex Foam

Apex Foam: Making Sure Everyone Rests Easy

Agency: Wire- Digital Multimedia Marketing

The Video for the campaign of Apex Foams; Addressing the pain point of the TG.

TG Centric content with easy to read font and soothing colors.

TG Centric content with easy to read font and soothing colors.

Resonating with target audience's lifestyle.

Product display with product USP promotion using TG in image.


Apex foam is the market leader in foam and bedding industry in Bangladesh. Recently, we wanted to launch a campaign with the senior citizens of our country. We realized that in Bangladesh more than 50% of the population suffer from backbone or posture related problems due to not being able to sleep in a correct posture or for using poor quality mattresses.

So we created awareness and TG pain point centric creatives that allow them to recognize and recall apex as a brand where they can have a great night's sleep!

This professional campaign titled 'Apex Foam: Making Sure Everyone Rests Easy' was published in Bangladesh in September, 2022. It was created for the brand: Apex Foam, by ad agency: Wire- Digital Multimedia Marketing. This Content, Design, and Digital media campaign is related to the Household Products, Personal Accessories, and Recreation, Leisure industries and contains 5 media assets. It was submitted over 1 year ago.


Brand: Apex Foam
Platform: Facebook & Instagram
Campaign Idea: Sabbir Islam
Project Lead: Sajid Hasan Mahmud
Campaign Lead: Maliha Tanzim Purni
Visual Storyboard: Saad Ahmed, Md. Muiz Shahriar Hossein, Md. Mohiminul Kabir
Motion Design: Umme Rafsani Islam
Brand Manager: Md. Solayman Hossain
Deputy Managing Director: Shahroz Hussain
Head of IT: Iqbal Zia
Agency: Wire-Digital Multimedia Marketing


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