The road to Syria is different for every ISIS recruit, but they all have one thing in common: a text message. By using the welcome text you receive when arriving to a new country, we let old members speak to new ones - and offer them a way out.
This student campaign titled 'Welcome to Syria' was published in Sweden in July, 2019. It was created for the brand: Syriatel, by ad school: Berghs School Of Communication. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Victor Lindkvist
Art Director: Jack Strömer
Copywriter: Simon Magnusson