In the state of Ceará, every year, thousands of women are victims of domestic violence. Number that don't stop to increase in latest years.
The Maria da Penha Patrol is a project developed by Juazeiro do Norte City Hall which consists in a service that provides more safety and integrity to the women in the city. It will integrate about 20 female agents from the Civil Guard that will work to prevent and combat new aggression cases.
Maria da Penha Maia Fernandes is a Brazilian pharmacist who became famous for had fought for her abuser to be convicted. She has three daughters and is now the leader of adult women victims of domestic violence.
This professional campaign titled 'Silence Can Kill' was published in Brazil in July, 2019. It was created for the brand: Juazeiro do Norte City Hall, by ad agency: FLEX And Comunicação. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: Flex And Comunicação, Fortaleza, Brazil
Creative Director: André Nogueira
Art Director: Rafael Azevedo
Copywriter: André Nogueira