BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees
You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter.
This professional campaign titled 'Want to save bees?' was published in France in November, 2021. It was created for the brand: Bee'n'Bee, by ad agency: BETC. This Experiential medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: BETC
Agency Managers: Valérie Richard, Alexandra Amana, Mathilde Chamak
Executive Creative Director: Remi Babinet
Creative Director: Jerome Galinha
Art Director: Nicolas Amiard
Copywriter: Arthur Cieutat
Producer: Benjamin Nieto
Traffic Manager: Celia Chiarotto-Dafi