The Lifegiving Light

Agency: Wunderman Thompson


What if Blue Light from an Ad could help NYC trees grow?
These specialized digital billboards emit colored light to promote plant growth, chlorophyll absorption and photosynthesis. They will run during November at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx. Locations were selected based on their proximity to green space and vegetation. Each digital advertisement will include the following tagline: “What if blue light from an ad could help NYC stay green?” The messaging is expected to be viewed over 22 million times. The digital activation is part of a larger six-week campaign to highlight HSBC’s key themes: sustainable infrastructure, future of cities, climate tech and commitment to sustainability.

This professional campaign titled 'The Lifegiving Light' was published in United States in November, 2021. It was created for the brand: HSBC, by ad agency: Wunderman Thompson. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: Wunderman Thompson


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