Description
The Gorton’s Fisherman is back. In Connelly Partners’ latest campaign, Trusted Since 1849, the spot traces the brand’s 177-year journey through changing eras, all seen through its most enduring character. Familiarity signals consistency - not nostalgia for nostalgia’s sake. Now running across streaming TV and online video, the campaign positions the Fisherman as both a legacy icon and a modern guide to what’s worth trusting today.
This professional campaign titled 'Trusted Since 1849' was published in United States in January, 2026. It was created for the brand: Gorton's Seafood, by ad agency: Connelly Partners. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago by Executive Creative Director: David C Register of MMB.
Credits
Agency: Connelly Partners
CCO: Alyssa Toro
ECD: David Register
CD/ART: Abby Peterson
Copywriter: Toni Baraga
Brand: Hillary Williams, Mia Harvey, Lily Ward
Strategy: Ally Champman, Maya Freeman
Producer: Mark Gardner
Director: Cesar Velasco
DP: Polly Morgan
US Production: Vagrants
South Africa Production: Flamingo Films
